Public Affairs — Strategic Communication — Crisis Management
What we do
Boogaard Strategic Consulting is a boutique communication firm that helps government, non-profit, and private sector clients build strategies, hone their messages, and navigate difficult issues with confidence. With deep political and policy experience, we can help you communicate complex issues in a crowded media environment.
-
Identify your audience, set communication goals, build a strategic plan, and collaborate with your team to execute.
-
Develop clear, crisp messaging so you can communicate to your audiences with credibility and authenticity.
-
Navigate the complexity of the executive branch, Capitol Hill, external stakeholders, and political media, connecting you with the right people to ensure your priorities are taken seriously.
-
Subject matter expertise in immigration and migration policy, national and homeland securiity, and tech policy, including misinformation, privacy, and AI.
-
Prepare your team for crisis situations, developing a playbook, strategy, and response, including real time support during a crisis.
-
Prepare for an upcoming interview, train your team to better engage with the press, or develop a strategy to elevate your principal.
-
In partnership with former DOJ and White House colleague Patrick Rodenbush, we provide communications expertise to high-profile litigation, oversight, or crisis situations. Working closely with you and your clients, we develop and execute a comprehensive playbook that aligns with their legal strategy and caters to their unique needs.
For over 15 years, Pete has designed and executed high-level communication strategies in government, non-profit, and the private sector. During the Obama Administration, he held senior positions in White House Communications, the National Security Council, and the Department of Homeland Security, where he served as Deputy Assistant Secretary for Strategic Communication. He led the communications strategy and response to a wide array of national security issues, including immigration and refugee policy, border and aviation security, cybersecurity and protection of our critical infrastructure, pandemic response (including Zika and Ebola), domestic emergency management and natural disaster response, and issues across the Western Hemisphere, including President Obama’s Cuba policy.
Following his service in government, he led communications at FWD.us, where he built a 10-person team and developed deep relationships with key domestic and international stakeholders within the advocacy community and government. Pete helped lead the communications strategy for major political fights in Congress, the Supreme Court, and the White House. He also advised President Biden's 2020 campaign on immigration policies and supported the transition team post-election.
Recently, Pete led Policy Communications at Snap Inc., helping prepare CEO Evan Spiegel for Congressional testimony and focusing on tech issues such as privacy, misinformation, and AI. He teaches a class on Threat and Response Management and Communication at the University of Chicago and lives outside Washington, DC with his wife and two children.
“He is somebody who has time and again shown a lot of cool under fire.”
— Josh Earnest, Former White House Press Secretary
Contact us.
Pete@BoogaardStrategicConsulting.com